Travelers passing through Terminal B at the Orlando International Airport will now find even more Disney magic with the opening of the new Magic of Disney shop. This reimagined merchandise shop is the perfect spot for kicking off or concluding a Disney vacation.
“The redesigned shop is the perfect backdrop for showcasing authentic merchandise from Disney Parks,” explained Alysia Kelley, Vice President of Visual Merchandising and Location Strategy.
Designed with the modern yet whimsical layout, Guests visiting the location will be treated to the best of what Walt Disney World has to offer. New design elements include magical imagery and oversized digital displays that will bring to life the beauty, uniqueness, and magic from all four theme parks.
A curated collection of beloved and classic merchandise awaits travelers, from apparel and accessories to home goods and iconic Mouse-eared headwear. The location will also carry a rotating selection of “must-have” items that are currently available around the resort, right now guests will find the Potion Purple collection and products the Epcot International Flower & Garden Festival.
The newly transformed Magic of Disney store joins the existing Disney’s EarPort store, which is located in Terminal A. These retail locations, combined with Disney’s Magical Express and the popular Minnie Van Service, which provide direct transportation to all the Disney Resort hotels, show Disney’s strong, continued partnership with Orlando International Airport.