It’s been a busy day for the company that makes Disney’s business cards because numerous people have been reshuffled around Disney, not least of which being former Walt Disney World Resort President Josh D’Amaro, who’s been moved to become Chairman, Disney Parks, Experiences and Products.
In addition, Kevin Mayer, Chairman of Disney’s Direct to Consumer division (most famous for running Disney+) has resigned to take the CEO position at TikTok’s Chinese-owned parent company ByteDance. He’s is being replaced by former Disneyland President Rebecca Campbell who will in turn be replaced at Disneyland by Ken Potrock.
In addition, the following key appointments will be made:
- Jeff Vahle, formerly President, Disney Signature Experiences, has been named President, Walt Disney World Resort.
- Ken Potrock, who had served as President, Consumer Products, becomes President, Disneyland Resort.
- Kareem Daniel, formerly President, Walt Disney Imagineering Operations/Product Creation/Publishing/Games, has been named President, Consumer Products, Games and Publishing.
- Thomas Mazloum, who was Senior Vice President of Resort and Transportation Operations at Walt Disney World Resort, becomes President, Disney Signature Experiences.
Josh D’Amaro, Chairman, Disney Parks, Experiences and Products
As Chairman of Disney Parks, Experiences and Products, Mr. D’Amaro will be responsible for driving innovation and enhancing the guest experience across the segment’s theme parks, cruise line, retail and other operations. Mr. D’Amaro continues his focus on leading teams whose unique culture, relentless focus on excellence, and passion for the brand delivers the “Disney Difference” to guests around the world.
In conjunction with Mr. D’Amaro’s promotion to Chairman of the segment, several key appointments to the senior leadership team were announced. Jeff Vahle, formerly President, Disney Signature Experiences, assumes the role of President, Walt Disney World Resort. Ken Potrock, who had served as President, Consumer Products, becomes President, Disneyland Resort. Kareem Daniel, formerly President, Walt Disney Imagineering Operations/Product Creation/Publishing/Games, has been named President, Consumer Products, Games and Publishing. Thomas Mazloum, who was Senior Vice President of Resort and Transportation Operations at Walt Disney World Resort, becomes President, Disney Signature Experiences. (See press release from Disney Parks, Experiences and Products for more information).
In his former role as President of Walt Disney World Resort, Mr. D’Amaro led a cast of more than 75,000—America’s largest single-site workforce—and was responsible for all facets of business for the resort, including its four theme parks, two water parks, 28 resort hotels, four golf courses, ESPN Wide World of Sports Complex, and the Disney Springs entertainment-shopping-dining complex.
Before being named President of Walt Disney World Resort in 2019, Mr. D’Amaro was president of the Disneyland Resort, where he opened Star Wars: Galaxy’s Edge at Disneyland Park and helped initiate development of the upcoming Avengers Campus at Disney California Adventure.
Mr. D’Amaro joined Disney in 1998 at the Disneyland Resort and held a number of leadership positions across the company. He served as Senior Vice President of Commercial Strategy for Walt Disney World Resort and also led the sites’ Resorts & Transportation Operations. He served as Vice President of Disney’s Animal Kingdom Theme Park as it underwent the largest expansion in its history. His other roles included Adventures by Disney; Sales and Travel Operations at Hong Kong Disneyland Resort; Finance for the Global Licensing division of Disney Consumer Products; and Business Planning and Strategy Development for the Disneyland Resort.
Mr. D’Amaro earned his bachelor’s degree in business administration from Georgetown University.
Rebecca Campbell, Chairman, Direct-to-Consumer and International
As Chairman of DTCI, Ms. Campbell will drive the next phase of Disney+’s growth as the service rolls out in new markets around the globe. Following launches in Western Europe and India this spring, Disney+ will debut in Japan in June, followed by the Nordics, Belgium, Luxembourg and Portugal in September, and Latin America later in the year.
Ms. Campbell will also oversee the expansion of Disney+’s robust collection of library and original content, which has continued to grow since the service launched last November. New additions to Disney+ include the blockbuster Star Wars: The Rise of Skywalker and the behind-the-scenes documentary about the making of Disney+’s most successful series, The Mandalorian on May 4, to be followed later in the year by season two of The Mandalorian; a filmed version of the original Broadway production of Hamilton,debuting on July 3; and the fall premiere of a new Disney+ original series from National Geographic, The Right Stuff, based on the Tom Wolfe book about NASA’s Project Mercury.
In addition to leading Disney’s streaming services and the technology organization that supports them, Ms. Campbell will be in charge of regional teams stretching from Europe to Asia to Latin America.
Ms. Campbell comes to her new role from Disneyland Resort, where as President she oversaw two iconic theme parks—Disneyland and Disney California Adventure—three resort hotels and Downtown Disney, and a workforce of 31,000 cast members. Prior to that, as President of The Walt Disney Company—EMEA in London for nearly two years, Ms. Campbell was in charge of Disney’s media, motion pictures, and all other operations across EMEA (excluding Disneyland Paris), and was responsible for a diverse team of over 5,000 employees operating in 59 markets with offices in 25 countries. Ms. Campbell played a role in securing the first major distribution deal for Disney+ in EMEA and also led the integration of 21st Century Fox’s businesses with Disney’s operations across the region.
From 2010 through 2017, Ms. Campbell served as President, ABC Owned Television Stations, responsible for the Company’s eight local TV stations and their digital assets in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno. In addition, Ms. Campbell oversaw ABC National Television sales and ABC Daytime. Under her leadership, the ABC station group strategically evolved itself from a traditional television business into a vibrant, fully integrated broadcast operation focused on the future. The stations launched data-driven, mobile-first video strategies and obtained market leadership in on-platform video metrics as well as social reach and engagement.
From 2007 to 2010, Ms. Campbell served as President and General Manager of WABC-TV – New York, the group’s flagship station in the nation’s largest television market, where she was responsible for WABC-TV and all of its ancillary businesses, including two additional digital platforms and “Live with Regis and Kelly.”
Ms. Campbell joined The Walt Disney Company in 1997 as Vice President of Programming at WPVI-TV in Philadelphia, Pennsylvania. In 2003, she was named President and General Manager of 6ABC. Prior to her Disney tenure, Ms. Campbell held several programming and production positions at various television stations in Allentown and Lancaster, Pennsylvania.
Ms. Campbell is a magna cum laude graduate of Bloomsburg University with a dual major in journalism and political science.
Jeff Vahle, President, Walt Disney World Resort
Succeeding Mr. D’Amaro as President, Walt Disney World Resort is Jeff Vahle, a 30-year cast member who most recently served as President, Disney Signature Experiences. In his new role, Mr. Vahle leads a team of talented Cast Members —America’s largest single-site workforce—and will be responsible for all facets of business for the resort, including its four theme parks (Magic Kingdom, Animal Kingdom, Epcot and Disney Hollywood Studios) two water parks, 28 resort hotels, four golf courses, ESPN Wide World of Sports Complex, and the Disney Springs entertainment-shopping-dining complex.
“With Walt Disney World approaching its 50th anniversary, there could not be a more gratifying time to be selected for this role and to work with the incredible team responsible for creating magical memories for millions of guests each year,” said Mr. Vahle. “I plan to continue to build on the momentum from Josh’s tenure, bringing even more innovative entertainment and experiences to our guests.”
Mr. Vahle will continue to oversee Facilities & Operations Services for Disney theme parks worldwide, responsible for engineering, maintenance, construction, utilities, manufacturing, sourcing and procurement, safety and health, and asset management programs at the Disney resorts around the world.
In his previous role, Mr. Vahle led several key growth businesses for the Disney Parks, Experiences and Products segment and inspired teams around the world to deliver the Company’s unrivaled brand of family vacations. He oversaw Disney Cruise Line, Disney Vacation Club, Adventures by Disney, Golden Oak, and Aulani, a Disney Resort & Spa (collectively called Disney Signature Experiences).
Mr. Vahle began his Disney career in 1990 and is a respected senior executive who is committed to driving creativity and innovation, exceeding guest expectations and delivering long-term business growth. During his career with the Company, he has held a series of high-profile leadership roles in operations, engineering, technology and global support services.
At Disney Cruise Line, Mr. Vahle also oversaw the much-anticipated expansion of Disney’s cruise fleet, with the planned delivery of three new ships, all of them showcasing the immersive family entertainment, enchanting storytelling and unparalleled service for which Disney is well known.
In addition to his duties with these high-growth vacation businesses, Mr. Vahle is actively involved in the Central Florida community, currently serving as chairman of the board of directors for Give Kids the World and as a member of the Rollins College Board of Trustees.
Mr. Vahle earned a bachelor’s degree in mechanical engineering from Auburn University and a master’s degree in business administration from Rollins College.
Ken Potrock, President, Disneyland Resort
Ken Potrock, formerly President, Consumer Products and with nearly 25 years at the Company takes the helm at the Disneyland Resort, as President, Disneyland Resort, overseeing two theme parks (Disneyland and Disney California Adventure), three resort hotels and a 20-acre entertainment, retail and shopping district. Mr. Potrock succeeds Rebecca Campbell, who was named Chairman, Direct-to-Consumer and International, for The Walt Disney Company (see press release from The Walt Disney Company for more information).
“I’m grateful for the opportunity to join the remarkable team at Walt Disney’s original park,” said Mr. Potrock. “This Resort holds a special place in the hearts of our Guests around the world – a responsibility that we all take very seriously, and we will continue to build on that foundation by delivering unforgettable experiences, while creating memories that last a lifetime.”
Mr. Potrock joins the Disneyland Resort after more than two decades of leadership experience at Disney Parks. Throughout his career, he has consistently challenged the status quo – enabling a holistic entrepreneurial culture that ensures the unparalleled “Disney Difference” is delivered each day to Guests, consumers and fans.
Mr. Potrock is also well-known for developing, invigorating and transforming numerous Disney properties and businesses to deliver consistent and dynamic growth. Previously he served as the Senior Vice President and General Manager of Disney Vacation Club, the Company’s innovative and fast-growing vacation ownership program, as well as Adventures by Disney, the Company’s award-winning guided group travel business.
In 2015, Mr. Potrock led the dramatic expansion and reimagining of Disney Springs, Walt Disney World’s iconic retail, dining and entertainment district. He was Senior Vice President of Disney Sports Enterprises, where he led the transformative rebranding of the ESPN Wide World of Sports Complex in Florida. Mr. Potrock began his Disney career in 1996 as Vice President, Marketing for Disney Cruise Line, where he helped define and launch the Company’s bold entry into the cruise industry.
Mr. Potrock earned his undergraduate degree in marketing from Washington University in St. Louis and his MBA from the Kellogg School of Management at Northwestern University.
Kareem Daniel, President, Consumer Products, Games and Publishing
Kareem Daniel, formerly President, Walt Disney Imagineering Business Operations, Product Creation, Publishing and Games, will take on the role of President, Consumer Products, Games and Publishing, leading the division responsible for extending the Disney brand through at-home experiences in products, publishing and games.
“Uniting the businesses responsible for bringing the magic of Disney into the daily lives of families and fans around the world will allow us to seamlessly extend the stories and characters consumers love across different platforms,” said Mr. Daniel. “I look forward to working with this team to bring Disney franchises to audiences around the world in new and innovative ways.”
Most recently, Mr. Daniel oversaw global design and delivery of all parks, attractions, resort hotels, and cruise ships, managing world-class talent to provide immersive guest experiences with operational excellence. He also led the product development of merchandise including toys, fashion apparel and accessories, home goods, consumables, and health and beauty categories; the creation of video games and interactive products and experiences; and Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines.
Previously, Mr. Daniel served as Senior Vice President of Strategy and Business Development for Disney Consumer Products and Interactive Media, where he spearheaded key strategic initiatives to drive long-term growth across the division’s retail, licensing, publishing, video games, and digital businesses.
Mr. Daniel also oversaw distribution strategy at Walt Disney Studios, helping to maximize the value of studio content by evaluating traditional business models and emerging digital innovations. Prior to that he was a Director of Corporate Strategy, where he worked on a variety of strategic projects and mergers and acquisitions across The Walt Disney Company.
Mr. Daniel first joined Disney as an MBA intern and later became a senior business planner in Corporate Financial Planning and Analysis. After that, he worked in equity research as well as investment banking at Goldman Sachs, where he specialized in technology, media and entertainment, and telecommunications before returning to Disney.
Mr. Daniel holds a Bachelor of Science degree in Electrical Engineering and an MBA, both from Stanford University.
Thomas Mazloum, President, Disney Signature Experiences
Thomas Mazloum, formerly Senior Vice President of Resort and Transportation Operations at Walt Disney World Resort, becomes President, Disney Signature Experiences, which includes Disney Cruise Line, Disney Vacation Club and Adventures by Disney.
“I am thrilled to continue my Disney career by joining the businesses renowned for providing personalized and uniquely Disney experiences and delivering world-class guest service,” said Mr. Mazloum. “I cannot wait to bring even more magic to guests on the seas and at our remarkable destinations around the world.”
A veteran of Walt Disney Parks and Resorts, Mr. Mazloum previously oversaw 28 resort hotels as well as transportation operations that rival mid-sized American cities, at the world’s premier vacation destination, Walt Disney World Resort.
Mr. Mazloum began his Disney career in 1998 as a hotel director for Disney Cruise Line. He was instrumental in launching the Disney Wonder, the second ship in the Disney Cruise Line fleet, while directing a cast and crew of nearly 700 individuals, representing 52 countries around the world. He then went on to serve as the general manager of Food & Beverage & Special Events at Epcot, where he supervised the park’s diverse restaurant operations and pursued collaborative business opportunities.
Before returning to Disney in 2017, Mr. Mazloum served as the Chief Operating Officer of Crystal Cruise Line.
Born in Austria, Mr. Mazloum received his degree in hotel management and administration in Innsbruck. A life-long learner, Mr. Mazloum has also received several business certifications from such institutions as Cornell University, the Hotel School of Lausanne and the Hotel School of Salzburg.