During a discussion about the reopening of Disneyland on today’s D23 “Inside Disney” podcast, President Ken Potrock talked about the need to retire the current Annual Pass Program and reimagine it for the Park Guests of the future.
Potrock pointed out that with California’s restrictions on theme park attendance, Disneyland would be operating for the foreseeable future at 25% capacity, which could not possibly accommodate a passholder base that numbers in the hundreds of thousands -if not over a million.
Instead, Potrock believes the current situation at Disneyland allows Disney the opportunity to reexamine the Annual Pass Program through a lens looking to the future and how Guests will visit the theme parks. The new Annual Pass Program will be “consumer-centric,” says Potrock, and will be the result of feedback from research and data gathered from Guest surveys in order to create new options for Annual Passholders.
Although Disneyland will initially reopen with no Annual Passholders, Potrock insisted that Disney will “clearly be launching something before the end of the year,” as Disney’s transformation of the Annual Passholder Program is well underway.