Former Disney CEO Bob Iger Announces Second Memoir
Former CEO of the Walt Disney Company, Robert Iger, has announced today a second memoir titled, One Last Time: Managing Crisis and Building Resilience at Disney. The book is set to release in Spring of 2027 and is a "a comeback story," said Mr. Iger in a statement. "It’s about what Disney needed to find its way back to its core values and what that journey taught me about leading in a time of unprecedented challenge and change.” The book will focus on Mr. Iger's second tenure as CEO of Disney, who returned to the company following the botched tenure of his successor, Bob Chapek.
Publisher Penguin Random House gave the book the following description:
"An inspiring, candid memoir of leadership in times of adversity—by the former CEO of Disney and #1 New York Times bestselling author of The Ride of a Lifetime
Robert Iger was less than a year into his retirement when he got an urgent phone call from the chair of the Disney board: Would he be willing to return to his job as CEO? Finances were shaky, leadership was flagging, morale was dangerously low, and the brand was tarnished. They needed him back.
It wasn’t going to be easy this time around. The entertainment industry was facing existential threats: movie theaters had suffered in the pandemic, traditional TV was fading, and audiences were moving, at alarming speed, toward streaming platforms and short-form content. It was harder to deliver profit, let alone growth. Legacy media everywhere was being split up, getting swallowed by other companies, or simply running itself into the ground. When Iger agreed to return, he did so with one goal in mind: to put the failed succession behind him and put Disney back on firm footing. To survive, the company—and Iger himself—would have to become more resilient, innovative, and, above all, creative. Iger would also have to learn to be a new kind of leader, and he would be challenged in ways he never imagined.
How do you lead through periods of adversity? How do you regain the trust of employees, customers, and shareholders? Iger would have to develop a new playbook, for a new era, and he would make his share of mistakes along the way. One Last Time is the story of the sometimes bumpy, never boring journey to reconnect a great company to its core values, while building a new, lasting foundation in a highly disruptive and rapidly changing world."
